Tue Sept 7th: Everything you ever wanted to know about marketing but didn’t know who to ask…………………………
The idea of this session is for everyone to explore what they know about the many aspects of marketing. Can we share knowledge and expertise? Will one members experience address a concern for another? Does the combined resources of all of our members encompass all we need to know about marketing or are there gaps? Do we have common issues?
If we identify gaps we will run future sessions, bringing in experts to advise and explore those gaps.
Where there are common issues we will hold a future session/s specifically to look at those issues.
When putting together a sound marketing strategy, many if not all of the following should be considered (there may be more – please feel free to add to the list):
- Branding
- Target Audience
- Competitor & market analysis
- Content creation
- Advertising
- Media choices (Social, web, print, radio, TV, mailshot……)
- Industry benchmarks
- Product
- Pricing
- Customer demographics
- Your message
- Design
- USP
- Brand awareness Vs direct sales
- Timing
- Tactics
- Strategy
- PR (Public Relations)
- Awards
- Reviews
- Reputation
- Budget
You may have the best product or service in the world but if no one knows that then you are not going to be successful. The principle is simple, the reality of getting it all right is more challenging.
We would like this to be an informal and open session where anyone can ask questions about any aspect of marketing, we will log the issues raise but other member can from their experience or expertise try and answer those questions.
There will also be a brief update on the Business Awards 2021/22
You can attend as a guest for free providing you own or run a business located within 5 miles of Market Deeping.
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